Mass We Pray a Front for Dante's Inferno

Mass We Pray a Front for Dante's Inferno

November 20, 2009

After a few days of speculation, it appears the skeptical among us were correct: The Mass We Pray game was just a bunch of Holy Smoke.

Upon visiting the site today, we found that the pre-order link had bcome active. Clicking the link took us to an ominous popup where we were accused of heresy and the headline "Heretic, May thou burn in the 6th Circle:

"He who betrays the beliefs of the Church blackens his soul with the sin of Heresy. A Mass not celebrated by an ordained priest or on consecrated soil  is naught but false ritual condemned by clergy. Thou hast befouled thine eyes with the filth of profabe works and betrayed all things sacred. For thy punishment, thou shalt be damned to burn in flaming tombs and hang from inflamed crosses. And an eternity of infernal fire will not cleanse thee."

The popup then seeks your birthdate so you can watch a Dante's Inferno trailer, which focuses on the 6th Circle of Hell. Clicking on the popup takes you to Facebook where you get the option of putting a Dante's Inferno app on your profile page.

This is not the first time that Electronic Arts has pulled out the stops for a reverse marketing campaign for the game. At E3 this year, there was a "Christian rally" protesting the game, which EA later admitted was staged. In September, gaming editors were sent a check for $200 in a fancy box, with a note that:

By cashing this check you succumb to avarice by hoarding filthy lucre but by not cashing it, you waste it, and thereby surrender to prodigality.

Whether you agree with the ploy or not, Electronic Arts continues to get attention for the game.

       

GameCulture Shout Box

Posted 02/16/10 at 12:01pm
monkeysan: 13 huge for an NES game?! So much for the Recession
Posted 12/23/09 at 06:26pm
ZippyDSMlee: Ah nice not the best I have seen used but nice!
Posted 12/23/09 at 06:17pm
ZippyDSMlee: Link test
Posted 11/25/09 at 08:48pm
monkeysan: I am now done with Saint's Row 2...yawn
Posted 11/25/09 at 07:06pm
monkeysan: Can't believe I'm just now getting to Saint's Row 2...well, yeah I can....come on PS3 HDD
Posted 11/25/09 at 12:15pm
ZippyDSMlee: Never dated...at least never dated sober people...
Posted 11/25/09 at 10:58am
monkeysan: Whoever thought a dialog tree would get you laid...
Posted 11/24/09 at 12:03pm
ZippyDSMlee: *yawns*
Posted 11/23/09 at 12:11pm
monkeysan: *gurgle gurgle*
Posted 11/22/09 at 11:23pm
ZippyDSMlee: *shuffle shuffle shuffle*
Posted 11/03/09 at 10:36am
monkeysan: <p>Apologies to Molyneux, whose name got religiously destroyed in yesterday's post</p>
Posted 10/26/09 at 11:31am
monkeysan: So, Iran wasn't trying to "join" the ESRB after all
Posted 10/26/09 at 10:37am
monkeysan: I am
Posted 10/23/09 at 09:41am
John Keefer: Is anybody out there?
Posted 09/29/09 at 05:57pm
Stealthguy: =\ Never knew this was here.
Posted 09/28/09 at 01:42pm
GCadmin64: First! (Always wanted to do that.)
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