I love when publishers make excuses for games that don't do very well. THQ tries its hand at the blame game this week, claiming that its mixed martial arts fighting game would have done better at retail if not for Rockstar's mega-hit Red Dead Redemption.
In a recent discussion with MCV, UK marketing director Jon Rooke blamed lagging sales of UFC Undisputed 2010 on Rockstar's wild west shooter: "That's largely down to Red Dead Redemption," he explained.
Even though Undisputed 2010 managed to move 2.6 million units, Rooke wanted more. The company says that the title hasn't "delivered the broader sales yet." Here's more:
"Rockstar have probably taken a fair amount of our market share. They shipped 5m units, taking a lot of consumer dollars."
On a related note, lagging ticket sales of Sex in the City 2 were blamed on MTV's The Hills..













RSS
LOGIN