EA General Manager Tours Social Agencies, Moved to Help

EA exec Rory Armes has joined the Seeing is Believing program, launched by a group called Canadian Business for Social Responsibility. The group seeks to build awareness of social issues among business leaders by showing them the plight of the underserved first hand.

From the Globe and Mail:

For Rory Armes, the Vancouver-based senior vice-president and general manager of video-game maker Electronic Arts Inc., the commitment began with a four-hour tour of social agencies in his city's Downtown Eastside, and led to immediate efforts to help aboriginal youth and street kids break the cycle of poverty.

"Senior executives lead essentially isolated lives," says Mr. Duchesne. "The Seeing Is Believing program breaks those barriers. It gives a real feeling of what is happening at street level."